In 2010 Christian Rudder, one of the founders of OKCupid, started a blog to accompany his massively popular dating site. On OKTrends, Rudder made ample use of his Harvard math degree, pumping out pie charts and line graphs to bolster observations like, “heavy Twitter users masturbate more often” than light Twitter users and “black people are more than twice as likely to mention their faith in their profiles” as people who identify as white, asian, or hispanic. For white men, the top hit was Tom Clancy.
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