Google and Apple compete over a lot of things, but one battle between the two companies that deserves more attention is their intense competition for the hearts and minds of mobile app developers. And as new analysis from Benedict Evans shows, Apple has a distinct advantage here over Google despite the fact that Android dwarfs iOS in total market share worldwide: iPhone users are much more likely to pay for apps than Android users. “Apple told us that it paid out $7bn in calendar year 2013 — given the growth trend, it probably paid $10bn in the last 12m. On a trailing 24m basis, there were 470m iOS users in March 2014,” Evans writes. “So, Google Android users in total are
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