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The one thing that Tim Cook really needs to do better

31
Jul
2014

Unlike a lot of pundits and analysts, I actually think Tim Cook has done a very good job of running Apple. The company is still insanely profitable and Apple customers’ loyalty has shown no signs of waning. Granted, he’s not Steve Jobs, but that’s not a bad thing because he’s shown that he’s very skilled at getting a bunch of very talented people with very big egos to work together effectively as a team — not an easy feat when you consider how a post-Jobs Apple could have easily turned into one giant turf war. That said, there is one criticism of Cook that I think rings true — he has not lived up to his promise to get more

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