Secret and Whisper are mobile messaging apps that allow user to post completely anonymous messages to other users. For example, Kevin Roose has an interesting tech world story today for New York, that was entirely spawned by a two-sentence message left on Secret. Google was interested in buying my 5 person company for our team. Roose reached out for more information, and got an interview with the jilted employee, who shared a literal sob-filled tale of a tech worker who was left holding the bag while her coworkers went on to high-paying jobs at Google. Yet, it seems almost a given that some other journalist will take the ball from Roose and run with it, to get an even bigger story about acquisition.