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The single most important thing Steve Jobs told Tim Cook before he passed away

08
Jul
2014

The single most annoying criticism that people have about Apple CEO Tim Cook is that he isn’t running the company like Steve Jobs would have run it. While it’s undoubtably true that Cook is running Apple much differently than the way Jobs ran it, Cook doesn’t have much of an option — he’s just not a charismatic visionary like Jobs and there’s nothing he can do to change that. That doesn’t mean he doesn’t have strengths of his own, however. A new profile of Cook in The Wall Street Journal points out that Jobs apparently told Cook before passing away that he should never ask himself “What would Steve Jobs do?” when making a key decision about Apple’s future. “I’ve abided by

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