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The story of Spuds MacKenzie, Bud Light’s iconic ’80s mascot

27
Apr
2014

If youre too young to remember the late ’80s, you might have missed out on one of the most surprising American pop culture phenomenons ever: Spuds MacKenzie. Spuds was the super-cool, wealthy, woman-loving bull terrier that was the face of Bud Light during the period. Animal mascots are nothing new, but Anheuser-Buschs advertising agency was adamant that Spuds was not a dog — he was a man. He did television interviews and even had hotel rooms in his own name to keep up the image, though theres one kink to the whole macho dog picture: the mascot was played by a female dog. …

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