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The striking Pebble Steel could change your mind about smartwatches


CES 2013 was the big coming-out party for the original Pebble smartwatch and now, a year later, CES 2014 is hosting the launch of the startups second device, the Pebble Steel. Pebble CEO Eric Migicovsky tells me the company wanted to broaden the spectrum of people who would consider buying one of its smartwatches: whereas the original has a sporty feel, he says, the new Steel harkens back to classic aesthetics with its more restrained, steel-based design. The Pebble Steel is the product of all the lessons learned from manufacturing the original and all the feedback the company obtained from its users — which now number over 300,000 around the world. And finally, the Pebble company introducing today’s watch is much more experienced, informed, and connected than the one struggling to ship out its first product a year ago — Migicovsky and his small group had never been to China at that point, never spoken to mass manufacturers, or considered the interplay between industrial design and production efficiency.

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