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The upcoming iPhone phablet isn’t the only way that Apple is following Samsung

02
May
2014

Although the traditional narrative about Apple and Samsung is that Apple is the leader and Samsung is the fast follower, that’s just not always the case. For instance, Apple will likely release its first-ever phablet later this year more than two years after Samsung released the first Galaxy Note. And now Business Insider points out that Apple is taking cues from Samsung in another area: Marketing. It seems that Apple has put up a job listing for a “buzz marketing manager” whose chief responsibility will be to create “constant and compelling exposure of Apple products with high-profile users, especially those in film and television.” If this sounds familiar, that’s because it is: Samsung this year has become notorious for staging high-profile publicity stunts

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