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The Weekender: producing posters, selling science, and turning bills into bitcoins

15
Mar
2014

With the debut of Cosmos last week, Neil deGrasse Tyson has more than ever cemented himself as the public face of science — and quite simply, hes making the area of study seem huge and exciting again. Todays movie posters show little more than the face of a billable star who can draw interest from a broad crowd, but they didnt always used to be that way. Ernest Cline, the bestselling author of Ready Player One, may be, above all else, a fanboy. We caught up with him at SXSW to chat about how he went from loving science fiction to writing a screenplay and becoming an acclaimed writer of the very genre that hes always loved.

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