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The White House ‘Objects’ to Samsung’s Involvement in the David Ortiz-Obama Selfie

04
Apr
2014

The White House is not pleased that the seemingly spur-of-the-moment David Ortiz-President Obama selfie from Tuesday was actually a promotional stunt by Samsung. “As a rule the White House objects to attempts to use the president’s likeness for commercial purposes,” White House press secretary Jay Carney said, according to The Wall Street Journal. In what was presumed to be a candid moment, Ortiz snapped a picture of himself and Obama holding a personalized Red Sox jersey.  However, Samsung claimed that it helped set up the moment in an attempt to promote its Galaxy Note 3 phone, much like it did with Ellen DeGeneres selfie at the Oscars. Ortiz signed an ad deal with Samsung just before the trip to become the MLB social media insider for Samsung, and this was that deals first big get. “When we heard about the visit to the White House, we worked with David and the team on how to share images with fans, Samsung said to The Boston Globe.

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