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There will be no escaping Google+

18
Feb
2014

Google’s attempts to more aggressively push its Google+ social network have been controversial but we shouldn’t expect them to stop anytime soon. The New York Times has a nice explanation of why Google+ is so vital to Google’s future advertising revenues and why it’s willing to risk annoying its user base to help get Google+ more regular visitors. Essentially, Google seems to have hit a wall when it comes to generating ad revenues from its traditional services and it wants to gather more data so it can make ads even more personalized than they are right now. The only way to get this sort of data is to build a service comparable to what Facebook has where people share all

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