Among the sights and sounds of the 22nd Winter Olympics in Sochi is a refrigerator filled with free beer, but not everyone can open it. Next to the door is a special slot for passports, and the door will only open when a Canadian passport is inserted. The beer and the fridge are the creations of Canadian beer company Molson, and are part of a marketing effort that launched in cities across Europe last year. This particular fridge is located at Canadas Olympic House, a home base of sorts for friends and relatives of Canadian athletes that neighbors Sochis central stadium.
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