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‘This Haunts Me at Night’: The Man Behind ViralNova on the Viral Bubble

16
Jan
2014

As social feeds like Twitter and Facebook become a significant source of referral traffic for online publishers,  content creators like The New York Times compete with content aggregators like Upworthy for the same likes and retweets, hoping an article makes its way into a persons linear timeline. When the Wire first exclusively revealed that ViralNova was the creation of Ohio web entrepreneur Scott DeLong,  we pointed to signs that the audience of his one-man web site was nearing those better known viral brands. Heres a Google Analytics screenshot DeLong sent us showing the rise of visitors from almost zero to over 100 million over the last seven months of 2013. Its little surprise that DeLong, who most recently sold GodVine, a Christian video site, to conservative and Christian media company Salem Communications for $4.2 million, is looking to cash in on that kind of growth.

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