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This is how far you have to go to stop Facebook from learning you’re pregnant

02
May
2014

If you’re pregnant and you don’t want to be subjected to countless ads reminding you of your pregnancy, then you may want to avoid using the Internet for the next 9 months or so. ThinkProgress has an interview with Janet Vertesi, an assistant professor of sociology at Princeton University who tried her best to conceal her pregnancy from Facebook and other social networks’ ad algorithms and found that it was so difficult that it wasn’t even worth doing unless you’re willing to basically send and receive any messages about your pregnancy through a carrier pigeon. “[We] asked our friends and family to be careful,” she tells ThinkProgress. “It’s not just about what you say; it’s what your friends say and whether or not

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