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This is not a prank: ThinkGeek and the business of April Fools’

01
Apr
2014

Snow was falling in the form of those soft white, potato-flake chunks you usually see in films. Id barely finished my morning cup of coffee and without that crucial mental aid, I was having a hard time finding the entrance to ThinkGeeks ranch-style headquarters in Fairfax, Va. In the blur of 8:57 AM on a Tuesday in this winter-like spring, every window of the sprawling complex looked like a door to me.

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