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This is Sega’s $100 million marketing plan that failed to save the Dreamcast


The following press release from E3 1999 explains, in depressing detail, Segas strategy for marketing the Sega Dreamcast to a world that would ultimately welcome it with cool indifference, leaving arguably the first modern video game console to slowly die on the side of the video game highway. LOS ANGELES–May 12, 1999–Sega(R) of America today announced further details surrounding their $100 million marketing campaign for the much-anticipated Sega Dreamcast(TM), the ultimate gaming machine. Prepping for the biggest videogame launch the industry has ever seen, Sega is armed with an arsenal of far-reaching marketing elements ranging from an expansive print and broadcast advertising campaign;

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