Japanese beverage maker Otsuka is sending a 1 kilogram titanium can filled with powdered sports drink and childrens dreams to the moon. The specially designed canister, which contains a shipment of Otsukas Pocari Sweat powder, will mark a disturbing new frontier for humanity: the first commercial product delivered to another world for marketing purposes. The canister will be carried to the lunar surface aboard the first planned private moon landing mission, set to take place in October 2015. Otsuka says it hopes that the stunt will inspire young people to become astronauts, so they can travel the 380,000 kilometers (236,121 miles) to our closest celestial neighbor, crack open the can, and consume the powder inside.
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