When Tim Berners-Lee penned a memo to his boss at CERN in March 1989, he was looking for a better way to manage information about complex evolving systems. He proposed an interconnected network of information that would improve communication at the facility, but there was no way of knowing what a tangled web we would weave. That memo would eventually spawn the world wide web and the various memes, crowdfunded gadgets and user-generated porn sites that it made possible.