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Three charts explain everything you need to know about Apple, Google and Microsoft

07
Feb
2014

While hardcore tech fanboys typically think that their favorite company is motivated solely by being “good” as its rivals are hellbent on being “evil,” most firms’ behavior can be boiled down to three sentences that Steve Ballmer once used to describe his business philosophy: “How do you make money? How do you make money? How do you make money?” Or as the Wu once more elegantly put it, “Cash rules everything around me, C.R.E.A.M.! Get the money, dollar dollar bill, y’all.” With that in mind, ZDNet’s Ed Bott has put together three terrific charts that show us exactly how Apple, Microsoft and Google make money. We’ll start with Apple because it’s the most straightforward. Apple makes its money by selling

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