Pebble announced its all-new design, industry veteran MetaWatch launched a new brand and design ethos, and smaller companies filled countless booths showing off their own takes on the smartwatch. But for all the options, the smartwatch world right now is not unlike the smartphone market before the iPhone took the world by storm. Samsung’s poorly received Galaxy Gear has reportedly moved more units, but sales still pale in comparison to the number of smartphones the company pushes every day. Every company trying to sell a smartwatch has a different take on what it should be