Do home Internet service subscribers want faster data speeds at lower prices? The answer to that question might seem obvious to most people, but many Internet service providers in the U.S. are still not convinced of the directions service speeds and prices should be heading. When they’re not busy concocting painfully and embarrassingly awful anti-cord cutting campaigns, ISPs are hard at work trying to figure out how to strike a perfect balance between providing the quality of service their subscribers want and raking in the kind of revenue growth their shareholders demand. Regardless of how they approach the situation, it seems odd to even question whether or not customers want faster service — but as noted by a pair of recent
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