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Times critic A.O. Scott’s tweet became a $70,000 ad


Late last week, New York Times print readers may have come across a full-page ad featuring Times film critic A.O. Scott apparently, excitedly praising the Inside Llewyn Davis soundtrack on behalf of the movie. However, Scotts halfway amused response (to say nothing of how the press and Twitter reacted) revealed that something was a little off with his casually broadcasted thoughts being co-opted to sell tickets. Now, the Times public editor reveals that not only did Scott not know about the ad running in his own newspaper, but he had told producer Scott Rudin not to use the tweet to create the ad. It turns out that Scott does really enjoy the Inside Llewyn Davis soundtrack, at least when compared to fellow Oscar contenders The Wolf of Wall Street and American Hustle:

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