There are different sides to everything, including indie band The Presets new single, No Fun. The music video for the song is housed in Google Creative Labs Cube, a widget capable of running multiple videos and audio tracks concurrently. The Cubes audio is synchronized with its movements, meaning it can be rotated to hear how different segments harmonize with one another. Google Product Marketing Manager Ernesto Sorian explains that the Cube is an experimental platform for interactive storytelling intended for the production of art divorced from two-dimensional traditional constraints. Like its Google Maps-toting predecessor, the Cube uses HTML5 and WebGL technology, and is best viewed on Chrome browsers or Android devices.
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