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Twitter poaches YouTube executive in new push for video ads

10
Mar
2014

Twitter has hired former YouTube executive Baljeet Singh as a product director in its revenue organization, where he will work to improve the amount and quality of video on the service while also helping the company sell ads against it. Singh, who starts today, previously spent five and a half years at Google and YouTube, where among other projects he developed the skippable pre-roll advertisements that have been imitated around the web. …

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