Weeks after rolling out its new profile design to all its users, Twitters made another big change to how its site looks. Today the company said its dropped Helvetica Neue for Gotham, a font that was used heavily in Barack Obamas first presidential run, as well as by GQ magazine, which ordered the font from designer Tobias Frere-Jones. Starting today, were rolling out a new font on http://t.co/zDdcbPwclU, moving from Helvetica Neue to Gotham. — Twitter Support (@Support) May 30, 2014 We primarily use the Gotham font family: elegant and direct, stylish but not exclusive, Twitter explained. Putting well-designed words in our product enhances the user experience. Not everyone seems to agree with that, however.