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Twitter to take India election innovations global

25
May
2014

By Aditya Kalra NEW DELHI (Reuters) – U.S. social networking company Twitter is planning to replicate parts of its India election strategy across countries that go to polls this year, after it emerged as a key tool for politicians and media companies during the worlds largest democratic exercise. In India, Twitter Inc worked closely with politicians including the victor Narendra Modi who used the platform for election campaigning, and also partnered with mobile and media firms to distribute tweets online and offline. Now, with polling due in countries such as Brazil, Indonesia and the United States later this year, the San Francisco-based company plans to take its India lessons abroad to expand its foothold in the political arena and increase its user base. The election more than any other moment provides a nice microcosm of the value Twitter can add … we are sharing widely the lessons of this Indian election around the world, said Rishi Jaitly, India market director at Twitter.

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