When a football soccer player wins a Man of the Match award, its a recognition of their achievements during a particular game. Commentators and other pundits are often asked to decide which of the 22 players deserves that prestigious honor, but when it comes the biggest soccer show on earth, corporate sponsors have more of a say. During the 2014 World Cup in Brazil, Budweiser, the tournaments official beer provider, will look to Twitter for inspiration.
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