The Latest in IT Security

Two more BlackBerry executives out in latest round of bloodletting

25
Nov
2013

Here’s some rare cheer for BlackBerry fans — the company’s next smartphone might actually be promoted with a decent marketing campaign. Per StreetInsider, BlackBerry announced on Monday that its chief marketing officer Frank Boulben and its chief operating officer Kristian Tear are both leaving the company. BlackBerry is also appointing James Yersh to replace Brian Bidulka as its Chief Financial Officer.  BlackBerry’s lackluster marketing campaigns for its new BlackBerry 10 devices have drawn the ire of some BlackBerry diehards who think that the company would be in a much better position today if it had marketed its devices better. Among other things, Boulben has come under fire for marketing mishaps such as appointing Alicia Keys as the company’s creative director and a baffling

Comments are closed.

Categories

SATURDAY, AUGUST 24, 2019
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments

Social Networks