Despite the criticism and jokes it’s had to face, Apple Maps may be a hit product, U.K.’s main carrier Everything Everywhere (EE) has revealed in a recent press release detailing how its 4G LTE network is being used. “Traffic on the new Apple Maps now represents 70% of mapping traffic on the 4G network, from 60% in the second half of 2013, taking market share from Google maps, which is down 7ppts,” the company wrote in the “mobile mapping” section of the announcement. “This difference is even more marked over 3G where Apple Maps is up 19ppts and Google Maps is down 15ppts.” EE seems to indicate iPhone owners — who typically use more data than Android phone users —
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