Major U.S. web companies on Monday urged regulators to restrict the ability of Internet providers including mobile carriers to strike deals for faster delivery of some web traffic and planned a publicity campaign about the governments proposal. The Internet Association, which represents three dozen web companies such as Google Inc, Netflix Inc and Amazon.com Inc, made their case in a filing with the Federal Communications Commission, which plans to establish new so-called net neutrality rules. The rules guide how Internet service providers (ISPs) manage traffic on their networks, aiming to ensure they do not unfairly limit consumers access to website and applications.
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