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Uber Busted for Intentionally Surging Prices

27
Feb
2014

Uber has come under fire for its surge pricing strategy, and new accusations the car service startup is artificially influencing the market to drive prices up means the problem wont disappear any time soon.  Andrew Lane, a San Diego resident who says that likes and regularly uses Uber, hailed a car on Valentines Day this year and heard something he maybe should not have, according to The Verge:  But this Valentines day [sic], while traveling through San Diego in an Uber car, Lane heard something that disturbed him. Ubers business model is fairly simple: they employ they employ a pool of drivers who can choose when theyre on and off the roads. In theory, more drivers would be out and about when theres more demand, like at rush hour.

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