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Uber CEO says new feature will tell customers when surge pricing ends

25
Feb
2014

Uber CEO Travis Kalanick is trying to make the companys surge pricing less painful, GeekWire reports. Kalanick framed the feature as a way to meet Ubers new goal of bringing humanity to our communications, boosting the image of a company that competitors have portrayed as ruthless and impersonal. Regardless of whether the move was economically sound, it wasnt popular, and Uber was accused of price gouging.

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