The problem of getting native content to 4K televisions may have been solved. The Blu-ray Disc Association (BDA) has confirmed that its found a way of getting ultra-high definition (HUD) content onto existing Blu-ray discs. The BDA announced back in January that it had started work on trying to get more content onto existing discs as it was convinced that an optical disc, rather than internet streaming or downloading or satellite broadcast, is currently the optimum way of delivering films and TV shows recorded in full UHD format. At the moment, its still very difficult to get ahold of native content for 4K televisions — Netflix streams in 4K resolution in the US and Amazon will soon be offering similarly rich content but there are not a lot of other options available to consumers that have already taken the plunge and bought a 4K television.