Ahead of the holidays last year, ATT unveiled new smartphone plans that finally offered subscribers what many people have been seeking for years: a discount on phone service once the device subsidy is paid for. Traditional cell phone service plans include an additional fee built in to help carriers recoup the cost of the phones they sell, which are made available to customers at a discounted price up front. The rest of the phone’s value is worked into the monthly cost of service. Now, just as ATT did this past December, Verizon on Monday announced a new promotion that will offer users a similar deal. “Starting this Thursday, existing customers who are on month-to-month contracts can move to a MORE Everything plan
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