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Video: Amazon smacks iPad Air and Jony Ive in latest Kindle Fire ad

03
Dec
2013

Taking advantage of Black Friday, Amazon released an ad comparing the iPad Air unfavorably to its own Kindle Fire HDX, making Amazon the latest in a long line of tech giants to set its sights on Apple’s tablet in an ad. Amazon’s ad takes things a step further, however, by making things personal and mocking Apple design chief Jonathan Ive. The Kindle Fire HDX has a 2560 x 1600 resolution display, which amounts to about 1 million extra pixels over the iPad Air’s 2048 x 1536 display. The HDX is also 20% lighter than the iPad Air, weighing in at just 13.2 ounces as opposed to the 16.8 ounces of the iPad Air. And the kicker: Amazon’s Kindle Fire HDX

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