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(VIDEO) BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

25
Apr
2014

Programmatic video ad platform BrightRoll is integrating its systems with Google’s DoubleClick Ad Exchange, enabling buying of video ads on Google’s YouTube via “programmatic” methods from the BrightRoll end. “The DoubleClick bid manager has been a buyer on our marketplace for over a year – now we’re becoming a buyer in their marketplace,” BrightRoll CEO and founder Tod Sacerdoti tells Beet.TV.

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