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Video: Emotional iPad Air ad campaign continues with poetic new clips

23
Jan
2014

Apple on Wednesday released two new iPad Air ads part of the company’s new “Your Verse” iPad campaign. The clips follow last week’s 90-second iPad ad, whose voice-over consists of a Robin Williams’ monologue from the “Dead Poets Society” movie in which he’s quoting Walt Whitman’s “O Me! O Life!” poem. In similar fashion, the two new shorter ads – titled “Sound Verse” and “Light Verse” – show the iPad being used in a variety of day-to-day activities, with only the ending of Whitman’s poem being delivered by both commercials: “That you are here – that life exists and identity, That the powerful play goes on, and you may contribute a verse.” In addition to releasing ads based on Whitman’s

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