Apple is hitting consumers where it hurts ahead of Christmas this year: right in the heartstrings. The company on Monday evening began running a brand new commercial for the iPhone 5s that follows a young boy around as he joins his extended family for a Christmas get together. While everyone else is having fun each day, the boy seems to be detached, with his face constantly buried in his iPhone 5s. Even while he plays with his cousins and builds a snowman, his face is still buried in his phone. But on Christmas morning when it comes time to open presents, we find out his heartwarming true intentions — the boy was busy filming everything the entire time and with
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