A new iPhone 6 concept video presents a new branding vision for the upcoming iPhone line of handsets, a new design and hardware details that show us what Apple’s new iPhones could offer if the company actually wanted to keep up with competitors when it comes to smartphone specs. However, Apple has traditionally stayed away from competing with specs on paper, focusing instead on the overall experience its devices can offer. And of course, the strategy doesn’t forgo performance — Apple’s current flagship iPhone 5s slaughters rivals in performance tests. Designer Simone Evangelista imagined three new iPhones, including an “Air Mini” an “Air” and an “Air Pro,” with designs that resemble Apple’s latest iPads rather than previous iPhone models. With
Video: New iPhone 6 concepts may provide the most stunning vision yet
14
Feb
2014
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