New innovations in video technology are enabling more dynamic forms of storytelling, says Jon Anselmo, Head of Innovation at Starcom MediaVest Group, during an interview with Beet.TV at Cannes. Companies like video startup Jaunt, with its virtual reality technology, are poised to play a big role in advertising creative, he says. “Previously, storytelling has been very linear with a single show or story, and now they can be more intertwined and personalized,” he says in this video interview.
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