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Video: Tim Cook explains how Apple will make everything ‘better’

22
Apr
2014

Apple CEO Tim Cook doesn’t have the same reputation as a “visionary” that late Apple cofounder Steve Jobs had but that doesn’t mean he won’t try to be inspiring. In a new video released on Monday, Cook describes how Apple’s overarching goal with everything it does is to make things “better,” whether it’s through products such as smartphones and tablets or through its use of more environmentally friendly power sources. “Better can’t be ‘better’ if it doesn’t consider everything,” Cook says during the video. “Our products, our values and an even stronger commitment to our environment for the future — to use green materials, less packaging, to do everything we can to keep products out of landfills… to us, better is

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