Joe Rubin and Ryan Emerson are restoring the golden age of X-rated films. They founded Vinegar Syndrome in 2012, a company named for the smell of decaying film, in order to ensure that the X-rated films of the 70s and 80s never disappear. These films are time capsules. Soon, the company plans to launch Skiniflix, a Netflix for erotic films. Horror and sex is what sells, says Rubin, but he emphasizes that not every vintage erotic film treated women with respect.