As Virgin Atlantic begins testing Google Glass as a check-in tool, its American counterpart has announced the launch of a custom social network designed to connect passengers in flight. Virgin America and Here On Biz, a location-aware social app centered on business connections, have collaborated to make the app work at 35,000 feet by leveraging Gogos in-flight Wi-Fi network and an API that calculates an aircrafts location in the sky. Those using the app will be able to message others on their flight, at their destination, or other Virgin America planes; With our iOS app and this partnership with Virgin America, you can find your next big connection in seat 4C — or even just a row away from you.