Virgin Media has operated as a virtual mobile operator for some time now, but had never combined smartphone plans into the cost of its TV, phone and broadband deals. Thats all about to change, however, after the company confirmed today it will launch a new range of bundles that will form the first true quad-play packages in the UK. The packages will start at £35 with a mobile SIM (also excluding line rental) and are marketed under names like Big Kahuna and Big Bang.