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Virtual meets real in Media-Saturn’s new store

18
Sep
2014

By Emma Thomasson INGOLSTADT Germany (Reuters) – Europes top electronics retailer Media-Saturn unveiled a new store with access to more products via a giant video wall and a drive-in collection point for online orders, aiming to better link online and offline shopping and fight back against internet specialists. Media-Saturn, whose sprawling stores selling everything from washing machines to laptops generate about a third of the revenues of retail group Metro, has seen online competition from the likes of Amazon steadily erode its business in recent years. …

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