You might be surprised, therefore, to hear that the Swedish carmaker is taking the lead in putting self-driving cars on public roads, with a roadmap thats a few years more aggressive than its direct competitors. Volvo has this week announced a partnership with Swedish authorities to initiate a trial run of its self-driving cars in Gothenburg, which it is calling Drive Me. 100 cars will be distributed to specially selected drivers, with their commentary and diagnostic information feeding back into the companys development of autonomous vehicles. Research is already underway, with Volvo testing out semi-autonomous systems that still require some driver oversight, but 2014 will see the introduction of a new user interface and cloud functionality ahead of the 2017 rollout.