This morning Walmart cut prices for the iPhone 5C and 5S to $29 and $99, respectively. At $29, the iPhone 5C is the second lowest price on the market for an iPhone (Sprint has a web offer for a free iPhone 5C with two year contract) and the lowest for the ATT and Verizon plans. At $99, their iPhone 5S is $100 below ATT and Verizon stores, but the same price as Best Buy. It seems like the iPhone 5C is the most dramatic change, a power move by Walmart to be the leading seller in that market.
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