This summers sci-fi action flick Edge of Tomorrow was pretty widely received as a legitimately good summer blockbuster, but for one reason or another it did pretty awful at the box office. Now, as the movie heads on-demand and onto DVD and Blu-ray, Warner Bros. is trying a new strategy to boost sales: its basically pretending that the film has a different, cooler name. On iTunes, the film is actually listed as Live Die Repeat: Edge of Tomorrow, and the DVD cover hides the name at the very bottom in favor of displaying the tagline Live Die Repeat in huge letters.
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