Kendra Eash laid out the basic rules for McSweenys last month. Eashs cutting parody of the advertising world is now itself the subject of an advertisement for Dissolve, a company that specializes in supplying filmmakers and brands with stock video footage. Although its a superbly cut take on the original article, creating an intensely generic video with the footage footage it sells is an odd move a company that aims to change the perception of stock footage from so-so to spectacular. Regardless of motive, Dissolves video is entertaining, and has definitely been successful.
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