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Watch this generic commercial mock modern advertising


Kendra Eash laid out the basic rules for McSweenys last month. Eashs cutting parody of the advertising world is now itself the subject of an advertisement for Dissolve, a company that specializes in supplying filmmakers and brands with stock video footage. Although its a superbly cut take on the original article, creating an intensely generic video with the footage footage it sells is an odd move a company that aims to change the perception of stock footage from so-so to spectacular. Regardless of motive, Dissolves video is entertaining, and has definitely been successful.

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